BMW Genius Program

What is the BMW Genius Program?

You'll now find a product expert who will assist you in finding the perfect vehicle to suit your lifestyle and needs. The BMW Genius is specially trained to demonstrate and help you get familiar with all aspects of your BMW – before, during, and after your purchase. From answering questions about your BMW’s best-in-class technology to questions about scheduling routine maintenance and service, Chapman BMW Geniuses are ready to help. These factory-trained experts are able to provide product information wherever your Ultimate Driving Machine takes you.